Why do you need usability?
The easier it is for the users to interact with your company's site, the higher the chances are for these users to become clients, to return to the site and to recommend it to others.
Studies point out that:
35% of users who have problems performing an activity in your site end up going to the competitor's site.
35% of users who have problems performing an activity in your site end up going to the competitor's site.
User experience studies in Brazil and Latin America
Mercedes Sanchez Usabilidade are partners with usability companies from Europe and the USA, conducting tests in Brazil and Latin America as part of global studies for global companies.
We deliver real data about what needs to be improved in your site,
intranet or mobile.
Thinking aloud
"They put one piece of information inside another and I have to guess where they have put what I need."
How can you increase your business' profitability with usability?
