Team

Mercedes Sanchez has taken courses in the United States with the highest worldwide usability authority, Mr. Jakob Nielsen, and in Brazil, she has taken courses with the renowned North American writer and professor, who is an expert in Web content, Mr. Crawford Kilian. She has a degree in Market Research from FGV, Sao Paulo and a degree in Journalism from PUC, Sao Paulo.

She is a member of the UPA, Usability Professionals' Association.

Mercedes has been working with Web projects management since 1999. Before that, she worked as a journalist for 12 years. She was a TV editor for Globo, Cultura, Bandeirantes and SBT channels. She has applied her expertise in capturing people's attention in only a few seconds. She has directed video documentaries for the UN, TV Cultura and for the Brazilian Ministry of the Environment.

As a researcher, Mercedes has conducted international studies in Brazil for companies from the USA, England, Germany and Finland. She is fluent in English and Spanish.

mercedes@mercedessanchez.com.br

Jose Gil comes from the IT segment. He has a degree in Production Engineering and has worked as a System Engineer for 12 years, managing projects for big companies in Brazil, such as Telefonica, ABN AMRO Bank, BBVA, Bradesco and CPM Braxis.

He brought to Mercedes Sanchez Usabilidade his deep knowledge of information technology, project management and software development. He did specialization courses in Usability and Information Architecture in Brazil.

Jose Gil is Managing Director at Mercedes Sanchez Usabilidade. He is responsible for coordinating all the international studies. He is fluent in English and Spanish.

jose@mercedessanchez.com.br

Ana Luisa Ponsirenas is an Information Architect and Usability Specialist
Ana is a journalist, has worked in games magazine, writing and editing its content as well as planning improvements and new editorial projects, which involved several research techniques, such as focus groups with teenagers.

While working on Internet projects, since beginning of commercial Internet in Brazil, she developed great interest in the psychology aspects of users' navigation experience. She took a course on usability held by the Nielsen Norman Group in New York. She has worked extensively with information architecture, always supported by usability research methods.

Ana has conducted expert reviews, usability test on web sites and mobile phones, contextual and ethnographic studies for international clients. She is fluent in English.

analuisa@mercedessanchez.com.br

Ana Carolina Vicente is graduating in Multimedia Production at Universidade Paulista - Unip, Sao Paulo.

She has been working with research and usability testing since 2008, when she started studying Information Architecture and UX. Ana has worked on many UX projects from recruitment to reporting. She has taken courses on Usability and UX with Mercedes Sanchez.

As Usability Analyst at Mercedes Sanchez Usabilidade e Pesquisa, Ana focus on user experience in web and mobile interfaces and she is responsible for managing recruitment on international projects.

ana@mercedessanchez.com.br

Leonardo Manoel has a degree in International Relations from Universidade Anhembi Morumbi, Sao Paulo.

Leonardo has worked on international trade companies for 2 years and has participated in sustainability projects for non-governmental organizations.

He lived and studied in USA which contributed to improve his communication skills and gave him the opportunity to know different cultures and ways of life.

Leonardo has taken courses on Usability and UX with Mercedes Sanchez.

As Usability Analyst, Leonardo contributes to UX projects with his analytical and communication skills.

leonardo@mercedessanchez.com.br