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Download of summary of reusable bags study - 04/12/2009

We have put together a summary of our study, "When reusable is not usable!" with the main results of the field work and lab tests.

The study, about how easy to use and how practical the reusable bags are, was presented on World Usability Day, on the 12th of November 2009.

Our specialists observed consumers packing their purchases in various supermarkets in São Paulo and they tested 5 different models of reusable bags.

In the summary you will find out about the difficulties that consumers encountered during the tests, where they packed 16 products into the bags, as well as the recommendations from the specialists about how to improve the reusable bags so that they are used more and more.

Download the summary.