Contextual research
Mercedes Sanchez Usabilidade is chosen by international companies to conduct contextual research studies in Brazil because of their expertise and sound knowledge of the Brazilian culture.
What do the users do with your product or service? What do they use the most? How do they use it? Under which conditions or situations? Which difficulties do they encounter? What could be better?
These questions may be answered by means of contextual research. Our specialists visit the user in his/her environment, at home, at work, on her/his way to school, at a cafe etc.
Based on almost obsessive observation of these routines, it is possible to identify possibilities for innovations and potential market niches and come out ahead of the competition
Some products have to be observed in their routine and not inside a lab, so that we learn how external factors influence its use.
Researcher observes how a user utilizes a mobile phone GPS in the streets of Sao Paulo.