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Mercedes Sanchez Usabilidade took the 2006 World Usability Day challenge seriously – by disclosing the usability concept and by encouraging people to protest against things that are difficult to use – and on November 14th, 2006 the blog "Tá Difícil..." ("This is difficult...") - www.tadificil.com.br – was launched, inspired by the American website "This is Broken".

"Tá Difícil..." became a discussion forum for consumers who face difficulties in using, from sites, systems and electronic products up to the doors and faucets.

It is entirely fed by the users, who send pictures, texts and videos. By disclosing a problem, this generates comments of others who have already had the same or a similar problem. Little by little, it shows the consumers that if there is something that is difficult to use, it is not their fault and they should complain about it.

The blog caught the eye of the media. The Usability subject, not only the blog, made the News on major Brazilian TV networks, radio stations, Newspapers and magazines.

Companies stay tuned
The companies started reacting in a very positive and even surprising manner at times, such as Philips Brasil, who added a link to "Tá Difícil..." to the company's blog called "SimplesCidade". Tales Rocha, Philips’ Internet manager, said "'Tá Difícil...' is complementary to the company's blog and it is worth recommending it."

The difficulties to access the online help reported by users of Submarino, a big e-commerce site, were dealt with by the company and this was communicated by the blog. The same happened with Banco Santander, who anticipated an improvement on the internet-banking menu, based on a complaint posted on "Tá Difícil...".

Usability becomes known
The usability concept is becoming closer to those thousands of users who have accessed the blog, those millions of people who watched it on TV, as well as those companies who are positioning themselves and are promoting improvements in their sites and products.

Mercedes Sanchez Usabilidade, through "Tá Difícil...", are doing their part in bringing about the Usability concept and in making people and companies aware of the need of making this world an easier place to live in.