Benchmarking
Our Usability and User Experience research consultancy firm can provide benchmarking using Usability Test and Expert Review techniques.
On Expert Reviews, specialists will analyze the client’s web site and the competitors’ web sites. Using a table of usability principles, specialists will conduct a check-up of each web site and state where the client’s web site loses or gains, where it can be improved and recommend the best solutions.
When using the Usability Tests technique, we watch real users performing the same tasks on each web site. They will show us which is the easiest, fastest and most enjoyable web site. We will present the results and the recommendations to improve the client’s web site.
Comparative graphics show where our clients win or lose points against the competitors.
We analyze the results of comparative usability tests in Portuguese and then translate them into our client’s language.
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